Cary Eisentraut and the Eisentraut Company are trying to keep the doors of the Canna Theatre open as long as they can, but Hollywood’s switch from 35-millimeter film to digital movies is imperiling the future of the Gillespie theatre.
The family has operated the Canna Theatre since 2007 and says the digital crunch hits at the wrong time. “We are experiencing one of our busiest summers since we opened in 2007,” Cary Eisentraut explained. “This is part of why we are holding out as long as we possibly can.”
The move to digital movies has been in the works for nearly a decade now, but the theatre hasn’t been forced to make the switch because they have still been able to purchase 35-millimeter films. But according to Eisentraut, Paramount and Disney will no longer offer films in 35mm film.
“Galaxy of the Guardians” opened last weekend at the Canna.
“Galaxy of the Guardians was the final ‘film’ release for Disney,” he clarified. “Four major studios still provide film, though there isn’t much product through the next two months.” “Galaxy of the Guardians” opened last weekend at the Canna.
The family is faced with a pretty big cost in order to transition the Canna to digital. The switch will cost between $35,000 and $40,000. “We are hoping to move forward with some way of purchasing equipment, but we are pretty maxed out as a company.”
The Eisentraut family also owns the Orpheum in Hillsboro, the Roseland in Pana and Plaza 3 Cinema in Keokuk, IA. Both the Orpheum and Roseland were recently transitioned to digital and much of the Roseland’s transition was funded through a successful Kickstarter campaign. “We still paid in excess of $10,000 out of pocket,” Eisentraut said of the digital transition for the Roseland.
The family is in the midst of transitioning the theatre in Iowa to digital as well, which is currently their largest market. Eisentraut believes equipment will become available in their price range at some time, but nothing is currently available.
The family is currently entertaining ideas how to transition the Canna, especially following one of their most successful months with “Teenage Mutant Ninja Turtles” showing the past three weeks. “Kickstarter is much harder than people think,” Eisentraut added. “And for a market as small as Gillespie, it’s not as easy as walking to the bank and signing a paper.”
Before opening in 2007, the Eisentraut family upgraded the theatre with a new sound system, new carpet and added leather couch seating. More recently, the family revamped the atmosphere by adding 10 more couches, unique lighting and tables with barstools.
The Assembly of God Church in Gillespie will be hosting Sunday morning services at the theatre
The theatre is open for movies every Friday, Saturday and Sunday evening. The Assembly of God Church in Gillespie will be hosting Sunday morning services at the theatre to keep it active in any event. The first church service was held last Sunday, August 31.
Eisentraut expects a decision to be made about the future of the Canna within the next two to three weeks. “A crowd funding site is certainly an idea we are throwing around,” Einsentraut closed, “But, we are weighing whether or not the support will be there.”
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