I wrote the following mission statement for Ageless after meeting with brand consultant Genece Hamby today. Even though our meeting was about Shopbengil.com, the Main Street Makeover Project, and the BenGil community, I wasn’t ready to write a mission statement for those projects…
From our blog at Ageless:
Three things inspired me to write the following mission statement for Ageless this afternoon. 1. Watching almost 70 year-old Pat Obertino perform high knee walking lunges with a 35 pound plate above her head last night at bootcamp (I only used a 45 pound plate). 2. I met with Genece Hamby, another member who has inspired many, regarding ShopBenGil.com and the future of the local area. Her insight was astounding. 3. Having a member tear up when I asked her to be member of the month…
Who are we?
We’re not a gym. We’re not a fitness center. We’re not a business. We’re a sanctuary for happiness. We’re a place where people from all walks of life come to feel young again. Exercise is just an uglier word for play. What we do in our classes, what we do with our personal training, what we do with our equipment is essentially just child’s play. We’re one big playground for adults.
We must not fool ourselves into thinking that exercise is always fun. Sweating, breathing hard, and muscle soreness are not always enjoyable. Challenges are hard. The process is sometimes hard and arduous. However, the sense of accomplishment our members get from achieving their goals and performing acts they didn’t think were possible makes all the work, all the effort, and all the pain enjoyable. We must challenge our members constantly so small successes eventually evolve into big successes. What they accomplishment in the gym should inspire them to accomplish much, much more outside of the gym.
So, in short, we’re the fountain of youth. We help remind our members of the days of old, when youth blessed us with hope, belief, and change. Anything was possible then, and anything is possible now. We remind them of the days when everything was much, much simpler. The smallest accomplishments resulted in the biggest smiles. Stress was as foreign to us as property taxes were. We were carefree, happy, and most importantly, living, not surviving. Maturity may have made some people forget, but we have not. For age is nothing but a number.
So, what’s the mission statement for “Invest in BenGil?”