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The Brilliance of Bill

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A business can’t survive for 5 and 1/2 years on main street in Gillespie without a business savvy, resourceful owner that’s passionate about the community, especially if your business is a toy shop.  Bill Toprani, owner of the newly renamed Village Toy Chest, is just that kind of entrepreneur.

Last week I had the pleasure of speaking with Bill about the impact ShopBenGil will have on the local economy, the history of his store as well as its future, and about ideas on how to improve the BenGil economy.  It was enlightening to say the least.

The New Hybrid Business Model: Brick and Mortar + E-commerce

Bill was actually using the hybrid business model I spoke about previously (link) long before I even dreamt of it.  He has been selling on-line, primarily Ebay, for close to 10 years now.  He’s not only proof that it works, especially in today’s economy, but he’s proof that one day it may just be the life saver your brick and mortar business needs.

Originally, Bill didn’t choose the internet. The internet chose him. It was a business decision of necessity.  Like most brick and mortar merchants, Bill had a growing inventory that he just couldn’t move in the local market.  Shelf after shelf had items on it that should have been cash in his pocket, yet there it was month and month taking up more and more space. Needing to sell his inventory to buy new inventory and pay his bills, he began brainstorming about possible solutions to his cash flow problem. Eventually, after weighing the pros and cons of each solution, he settled on using the internet to liquidate his unsold inventory.  10 years later, he’s still using the internet to sell products he has trouble selling at the Village Toy Chest.  And guess what? It’s still working.

Would his brick and mortar store have survived 5 and ½ years without an on-line outlet? Although he can’t be 100% sure, he said it would have been much, much tougher.   He openly confesses that some days, his only sales come from his on-line accounts. Unfortunately, like most small businesses in town, those days are increasing with each passing year.

When I asked him about the transition from strictly a brick and mortar store to a hybrid model (brick and mortar plus on-line e-commerce), he said, “The physical store is a far greater challenge than on-line selling. May I suggest a degree in marketing, finance, psychology, business/stress management, etc. You must constantly reinvent the wheel and never become complacent. As far as on-line selling is concerned, it’s really very easy. Once the initial “set up” to your on-line store is made, you just ‘set it and forget it’. You only work when an order needs packed and shipped.”

And the benefits of selling on-line? According to Bill there are almost too many to list. “

  • COST/INVESTMENT- a very small fraction compared to the overhead of a physical location (as little as $15 a month or my monthly water bill!)
  • CUSTOMER BASE – Potentially “millions” across the country. Your store/products are listed with various search engines vs. having a selling radius of maybe 10 – 15 miles! Ebay alone has 135 million customers with more than 2 million visitors DAILY
  • HOURS OF OPERATION – you’re “always” open. The internet never closes at 5pm!
  • PROFITABILITY – less overhead means higher profit margins. (think back to the break even analysis for a store front with overhead of $1500/month and a profit margin of 50%; BE= $3000/month in sales – hope your salary is part of the overhead!)
  • EASE OF OPERATIONS – once set up is complete very little admin work is required except to maybe add products or change/add promotions to the site.
  • FREEDOM/FLEXIBILITY – Need a sick day? Kids have a doctor’s appointment? Gone fishing? Check the business anywhere anytime! Don’t worry, your on-line store will run briefly without you!
  • QUALITY OF LIFE – Never miss out on the little things again. Have date night or family time all day, everyday including weekends!
  • LEARNING CURVE – Not computer literate?  No worries. Many companies offer “all in one packages” that includes web hosting, templates, and shopping carts with great customer service and support to get you started and continue to help once you’re up and running.
  • PERCEPTION – Big company, small company?  No one will know you’re a one woman show selling your homemade jams & jellys from you house unless you tell them.

Honestly, the list could go on and on.”

And that my friend is the future of small business in rural communities.

Next week’s article will finish the conversation Bill and I had regarding the future of the BenGil main streets, possible ideas to improve the main streets, as well as the new ShopBenGil business grants.

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Community News

Beaver Dam hotel was landmark of bygone era in county

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A view of the hotel at Beaver Dam, south of Carlinville, in the early 1900s. A landmark of the area, the hotel was a popular overnight spot until it closed in 1938.

A century ago, a hotel was a landmark at the area that became Beaver Dam State Park in south-central Macoupin County. The structure has lived on in various incarnations since it closed in 1938.

The two-story, sixteen-room building opened for business in 1906.  The exterior of the white-frame structure was spartan in appearance, which likely reflected the interior. But the hotel was a favorite stopover for visitors to Beaver Dam Lake.

Advertisements for the hotel were found in the St. Louis, Alton, and Springfield papers and attracted guests from miles around. “There must have been some business there,” said Jim Frank of the Macoupin County Historical Society in an interview before his death in late 2024. “People came from all over to visit the lake and stay in the hotel.”

Frank, who lived south of Beaver Dam, notes that guests arrived by train from Macoupin Station, a mile to the north. “They would be met there by a horse-drawn coach,” he remarked. “That would take them up the hill to the hotel.”

Though the hotel was basic, its surroundings were scenic. A tree-lined lane met visitors on the approach to the building, which sat just inside the current park entrance, on the right.

The hotel was operated by Frank Rhoads and his wife Sarah, whose father, Henry Brayford, played a pivotal role in the development of the lake for recreational purposes.

In 1881, some eighteen leading Carlinville residents leased the property from Brayford to create the Beaver Dam Lake Club. The members spent an estimated $2600 to construct earthen dams on either end of the lake to raise the water level.

Brayford, a coal miner who began to sink a new mine in 1899, died of a lingering illness on Dec. 23, 1901 at age 84.  When Frank and Sarah Rhoads inherited the property, they ended the lease to the Carlinville businessmen and built the hotel, which opened as the Beaver Dam Fishing Resort.

The Rhoads, who had no children, took extra steps to ensure their guests’ enjoyment. “Mrs. Rhoads was quite a musician,” said Frank. “There was a grand piano and an organ in the hotel parlor, and she would play those to entertain the visitors.”

It was not the only way in which Sarah Rhoads put her stamp on the hotel. When meals were served, she called the guests and fishermen inside by blowing a large fox horn that sounded across the lake.  A taxidermist, her mounts of local wild animals were displayed in the hotel and in its guest rooms.  She was also adept at photography and for a fee, provided photos of her guests and their catches of fish.

Guests to the lake could fish for a dollar per day, while lodging was two dollars per night. Outdoor camping was permitted, but Sarah, owing to customs of the day, would not allow female campers.

Some individuals tried to avoid the fishing fee by sneaking into the lake grounds.  However, the Rhoads posted watchmen who would collect the fee as they scaled the fences.

The completion of the Shipman Blacktop in 1937 doomed the hotel, as many guests began to spend the day and drive home at night, rather than staying over.  Fee fishing continued at the site for several years, In 1947, the state of Illinois acquired the 425-acre property, which opened to the public as a state park the following year.

The second floor of the hotel was torn off, and the rest was converted into a residence for park rangers. The state also reconstructed and raised the earthen dams to create a lake of 56.5 acres.  In 1955, additional land was acquired, boosting the park to 737 acres.

When capital improvements were made to Beaver Dam State Park in the late 2000s, the old hotel structure was sold to area residents and moved off site. The building now sits on private property.

Tom Emery is a freelance writer and historical researcher from Carlinville, Ill. He may be reached at 217-710-8392 or ilcivilwar@yahoo.com.

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Letters to the Editor

Letter: The power of showing up, what local protests are really like

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When people think of protests, especially in small, conservative towns, they often imagine tension, anger, or conflict. But what I’ve experienced at our local protests is something else entirely. 

There’s music playing. People are smiling, waving, and offering encouragement. Cars pass by and honk in support. There’s laughter, conversations, and a shared sense of purpose. It’s not chaotic. It’s not hostile. It’s community. 

These protests have become a place where people come together to feel connected and hopeful. We don’t just hold signs. We bring canned goods for food pantries. We share resources. We check in on each other. Many of us also make a point to support local small businesses before and after the protests , grabbing coffee, dinner, or doing some shopping…. because we know they’re part of this community too. 

For many of us, especially those who’ve felt isolated in our beliefs, these gatherings are a lifeline. 

I’ve had countless people tell me how much this helps them. They say coming out to protest gets them off their phones, away from the news, and back into the world with purpose. They feel less alone. Less hopeless. I see it in myself too. Being around like-minded people, standing for something that matters, has improved my own mental health. Protesting reminds us that we can still make a difference. 

This isn’t about causing division. It’s about connection. It’s about choosing to take action instead of watching history repeat itself while we sit by in silence. For many of us, this is about making sure our kids, neighbors, and future generations know we tried. 

When I first had the idea to bring protests to Macoupin County, I reached out to Andi Smith in February. She had already taken the brave first step of standing with a sign in Edwardsville, and her quiet courage lit the way for so many of us. Andi has been a lighthouse of support, not just for me, but for others who are learning how to use their voice. She didn’t do it for attention. She did it because it was the right thing to do. And that kind of leadership matters. 

Now, we have weekly protests across the region. And it all started with someone deciding to show up. That’s how movements begin. That’s how change starts. Not all at once, but with one person and then another. 

I invite you to join us at our weekly protest every Tuesday from 5:00–7:00 p.m. at the Macoupin County Courthouse in Carlinville. We are building this movement with love, hope, and action.  I’m proud to be working alongside Kelley Hatlee and organizations like The 50501 Movement, Macoupin Pride, Macoupin County Action Alliance, and Indivisible. 

Weekly protests take place rain or shine every Sunday in Alton from 12 noon to 2 p.m. at the Lincoln Douglas Square, every Tuesday in Carlinville from 5 to 7 p.m. at the Macoupin County Courthouse, and every Friday from 12 noon to 2 p.m. in Edwardsville at the City Park. I encourage others to show up to one near them. You don’t need a crowd to begin. You don’t need permission to care. Just show up. Bring a sign. Start the conversation. You might be surprised how many people were waiting for someone else to take the first step. 

Because when we show up, we remember who we are. And when we come together, we realize we were never alone. 

Chelsa Pruden 

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Letters to the Editor

Letter: Common ground

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To the Editor:

There is common ground for those who voted for, or against, Donald Trump to be President of the United States again.  First, we can all agree that he won the election.  Second, Kamala Harris did not whine and lie to the American people that she really won.  And third, since it was a free democratic election, the American people will get the government they deserve.

For those citizens who feel disappointed that a majority of voters chose as their leader a demagogue who believes the rule of law does not apply to him, your duty now is to bear witness to the consequences.  And remember.  For history’s sake.

Stay awake as the herd nods off, and avoids evidence of an insurrection that happened before their very eyes.  Observe the idiot wind that blows constantly from the mouths of all those Trump-pets pretending that traitors are patriots.  Don’t fall for the false equivalencies, like convincing you that their retribution is the same as real justice.

And stop thinking about King Rump.  Entertainment is his game.  He’s the best at keeping everyone distracted while he performs his con.  He knows what he’s doing.   Also, don’t waste your time trying to convince your friends and relatives who have slid down the rabbit hole of self-delusion.  This election proved Mark Twain was right when he observed: “It is easier to fool a man, than to convince him he has been fooled.”

James Tweed

1512 Wesley Ave.
Ocean City, NJ 08226
(609)398-3124

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